Leading Materials Company
The Leading Materials Company is a multinational conglomerate with a focus on industrial engineering and steel production with operational headquarters in Duisburg and Essen.
Engagement Overview
In order to stay competitive in the marketplace, The Leading Materials Company needed to create an eCommerce platform for existing customers as well as a self-service channel for potential customers to receive quotes and purchase alloys.
Solution
The company engaged Covalent Resource Group to provide the lead UX Architect on the ideation team and to manage all design aspects of the project, including wireframe creation, content strategy and creation, executing customer testing, and designing the final high-fidelity assets for the development team.
Business Impact
The online eCommerce platform resulted in higher revenue for The Leading Materials Company, and has kept the company a leader in the marketplace.
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